Karsyn Laufenberg Headshot

Karsyn Laufenberg

Designer

bio.

I am a design-driven media and marketing student from Memphis, TN, who loves to come up with creative ways to express a message and solve problems. I am constantly learning and have developed skills in graphic design, marketing, communications, website development, videography, and photography. During my time as a student, my passions have grown towards branding, social marketing, and UX Design.

After graduation, I plan on utilizing my skills and passions by working in the non-profit sector or towards environmental protection efforts. My mission is to make a positive impact in people’s lives through the way that catches their attention the most: design.

information.

klfnberg@memphis.edu
662.551.6008
KAR. creative website


education.

University of Memphis

Bachelor of Arts in Creative Mass Media

Minor: Marketing, Graphic Design

Expected Graduation: Spring 2021

GPA: 3.9


Liverpool Hope University

Fall 2019 Study Abroad Program

Liverpool, England

Focus in Marketing and Fine Arts


experience.

Freelance Creative

KAR. creative

January 2017-present

• Provide creative materials for clients that consists of photography, videography, or graphic design
• Edit materials through Adobe software

Director Leadership

Pi Beta Phi Fraternity for Women

January 2020-present

• Oversee all aspects of leadership development within the TN Delta chapter of Pi Beta Phi
• Encourage and promote leadership opportunities
• Serve as the chair of the Leadership & Nominating Committee and the committee’s liaison to the Chapter Leadership Team
• Lead LNC’s creation of a single slate of the most qualified candidates for the Chapter Leadership Team
• Facilitate leadership style evaluations, LinkedIn creation, and resume building workshops

Tiger Elite Ambassador and Tour Guide

University of Memphis

August 2018-present

• Work with the Office of Recruitment & Orientation throughout the school year on many recruitment efforts for prospective students
• Regularly interact with guidance counselors, give campus tours, and attend off-campus receptions and college fairs

Corporate Communications Intern

First Horizon National Corporation

June 2019-September 2019

• Enhanced the company's reputation through internal and external communications with target audiences that included: employees, media and community partners
• Drafted external media materials, including press releases and social media posts, as well as communications for internal use in employee newsletters.
• Responsible for providing organization’s board of directors and executives with news headlines on daily and monthly basis
• Worked alongside the film team with camera work, script writing, and planning
• Wrote nomination letter for First Horizon's executives in local and national awards
• Conceptualized design template for First Horizon Foundation’s 2019 Annual Report
• Created and developed communications plans to launch company initiatives and products (Zelle) and helped shape organization’s social media community guidelines
• Established department’s brand style guide sections of the Crisis Communications

Community Writer Intern

Choose901

January 2019-May 2019

• Wrote weekly blog posts to an audience of over 90,000 followers
• Attended weekly meetings to discuss pitches
• Responsible for the interview and writing process to complete each blog

Director Marketing and Public Relations

Pi Beta Phi Fraternity for Women

January 2018-December 2018

• Managed the public relations for the TN Delta chapter of Pi Beta Phi's Instagram, Twitter, and VSCO
• Maintained consistent posts and aesthetic to promote the chapter visually
• Created graphics for upcoming events
• Organized photoshoots and videography when needed

Marketing and Public Relations

Student Activities Council

September 2017-December 2018

• Developed flyers and marketing materials for upcoming events
• Assisted in the planning of numerous free events for students at the University of Memphis


involvement.

Pi Beta Phi Sorority (September 2017-present)

• Director Leadership 2020 ; Director Marketing and Public Relations 2018

Up ‘til Dawn (September 2017-present)

• Team Captain 2018-2021

Tiger Elite Ambassador (August 2018-present)

Gamma Chi Recruitment Counselor (February 2019-September 2020)

University of Memphis Tour Guide (January 2020-May 2020)

Alternative Break Experience (Spring Break 2019)

• Environmental Sustainability Team

Student Activities Council (September 2017-December 2018)

• Marketing and Public Relations Committee

Tiger Leadership Institute (August 2017-December 2017)


awards.

Helen Hardin Honors Program (August 2017-present)

Deans List (Fall 2017-Spring 2020)

Outstanding Web Designer Honorable Mention (April 2020)

International Service and Leadership Award (December 2019)

WayUp’s Top 100 Interns 2019 (August 2019)

Best Television/Radio Advertising Award (April 2019)

SAC Committee Member of the Year (December 2018)

Ned R. McWherter Library Spring Student Art Exhibition (March 2018)

University of Memphis 35th Annual Juried Student Exhibition (March 2018)

University of Memphis Photography Contest 2nd place (February 2018)


skills.

Industry Knowledge

Web Design
User Experience
Video Production
Photography
Typography
Branding and Identity
Blogging
Press Releases
Social Media Marketing
AP Style Writing

Tools and Technology

HTML/CSS
Google Analytics
Adobe Creative Suite


certifications.

Google Web Designer Basics

Issued August 2020


Google Analytics for Beginners

Issued August 2020 - Expires August 2023


Google Ads Display Certification

Issued August 2020 - Expires August 2021